Corporative graphics

Visual project for Illusion, a web development studio, and its partner Acciono, a Vodafone distributor (2015).

1.Objectives

The main goal was to communicate to their clients the benefits of this new partnership and also business focus on be a Tech consultancy.

Because of that, they wanted to create their own imaginary as brand identity.

2. Layout and characteristics

I first came to the idea to make an isometric world based on simple geometric shapes. First of all, I started creating every element as independent items, as they were icons with its own meaning. Each one contains concepts relative to the servicies Illusion and Acciono provided to their clients, but I didn’t want to be literal, so I looked for represented them through visual metaphors.

Although every item was meaningful separately,  if they are put together, they were able to build more elaborated compositions that worked as a whole image.